Doubting about what to cover at your first digital marketing class. No worries!
Here is the Outline for your 3-hour LinkedIn Marketing class, including topics to cover and practice activities for your students:
1. Introduction to LinkedIn (15 minutes)
- Overview of LinkedIn’s importance for professionals
- Setting up a compelling LinkedIn profile
- Connecting with industry peers and professionals
2. Optimizing Profiles (30 minutes)
- Profile picture and banner image best practices
- Writing a captivating headline and summary
- Adding relevant skills and endorsements
3. Content Strategy (30 minutes)
- Creating engaging LinkedIn posts
- Understanding the LinkedIn algorithm
- Leveraging hashtags and mentions
4. Building a Network (20 minutes)
Connecting strategically with professionals
Engaging in meaningful conversations
Using LinkedIn’s search and filter features
5. Company Pages (15 minutes)
- Setting up and optimizing a company page
- Posting updates and showcasing products/services
6. Sponsored Content and Ads (20 minutes)
- Overview of LinkedIn advertising options
- Creating and targeting sponsored content
- Setting a budget and tracking ad performance
7. LinkedIn Groups (15 minutes)
- Joining and participating in relevant groups
- Establishing authority through group engagement
8. LinkedIn Analytics (10 minutes)
Understanding LinkedIn’s analytics dashboard
Tracking the performance of posts and activities
9. Practice Activities (45 minutes)
- Have students create or optimize their LinkedIn profiles.
- In pairs, they can send connection requests to each other, write a brief recommendation, or engage in a group discussion.
- Ask students to draft a LinkedIn post on a topic relevant to their field and share it with the class.
10. Q&A and Networking (15 minutes)
- Encourage students to ask questions and share their experiences.
- Suggest networking within the class by connecting on LinkedIn.
11. Case Studies and Success Stories (10 minutes)
- Share real-world examples of successful LinkedIn marketing campaigns or profiles.
12. Future Trends and Conclusion (10 minutes)
- Discuss emerging trends in LinkedIn marketing.
- Summarize key takeaways and encourage ongoing learning.
Remember to adapt the content and pace to your students’ prior knowledge and experience levels. Providing hands-on practice and real-world examples will make the class more engaging and practical for them.
